Contemporary Advertising. Front Cover. Courtland L. Bovee, Courtland L. Bovée, William F. Arens Review: Contemporary Advertising [With Student Survey]. Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this this text presents advertising from the creative stand-point and Arens draws. Bovee, C.L. & Arens, W.F. (). Contemporary advertising. Illinois: Richard D. Irwin, Inc. Book, A.C. & Schick, C.D. (). Fundamentals of copy & layout.

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Contemporary advertising

To include a comma in your tag, surround the tag with double quotes. Skip to content Skip to search. Physical Description xxxi,[58] p. Language English View all editions Prev Next edition 2 of 5. Other Authors Arens, William F.

Summary Contains information on: Coca Cola ; Apple computers ; Radio and television commercials ; Advertising media ; Advertising agencies ; Advertising ethics. Contents Advertising perspectives Developing marketing and advertising strategies Creating advertisements and commercials Advertising media Special types of advertising.

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Contemporary advertising (Book, ) []

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