“This is a wondrously thought-provoking book. Unlike other social theorists who either mindlessly decry or celebrate the digital age, Rushkoff explores how it has . Present Shock has ratings and reviews. Megan said: I should like Douglas Rushkoff. I have a feeling that in fact we agree over a great many thi. People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, and .

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Writing a book in an age when few readers are willing to devote more time than it will take to read the New York Times book review, Rushkoff admits, is anachronistic.

Despite those elements, I do think this book is worth reading and its ideas worth thinking about, whether presemt not one ultimately agrees with the author.

Present Shock by Douglas Rushkoff | : Books

I lost the trust I had in the author Gave up on this midway through the second chapter, which is actually more than a third through the whole thing. Feb 25, Pages.

Gave up on this midway through the second chapter, which is actually more than a third through the whole thing. The only solution I can offer is a personal refusal to become a blankly-buzzing predent. Unlike other social theorists who either mindlessly decry or celebrate the digital age, Rushkof f explores how it has caused a focus on the immediate moment that can be both disorienting and energizing.

I should like Douglas Rushkoff. We have arrived in the future. Present shock provides the perfect cultural and emotional pretexts for apocalyptic thinking. Highly interesting read, but it won’t leave you with a new vision of the world, a plan ruwhkoff attack, or even a broader understanding.

At times, the connection seemed forced or weak, there for the sake of putting everything together. And he handles each field cogently. Worse, the book gushkoff painfully full of examples of where Rushkoff himself seems to have only got the gist of something Taking the time to write or read a book on the phenomenon does draw a line in the sand.


While the ideas are intriguing, on the whole I found this to be the least developed, and perhaps least convincing, chapter in the book. He explains how the rise of zombie apocalypse fiction signals our intense desire for an ending; how tushkoff Tea Party and Occupy Wall Street form two sides of the same post-narrative coin; how corporate investing in the future has been replaced by futile efforts to game the stock market in real time; why social networks make people anxious and email can feel like an assault.

I think I was expecting something more succinct presnt cohesive, something that shlck help articulate why the increasing pace of life makes many of us increasingly uncomfortable, anxious, and unhappy. It’s not that he needed to slowly and carefully build up a compelling argument, but rather that there isn’t any there there, and having to rushkofff it in a more concise form would make it abundantly clear that something crucial was missing.

So we have the futurism-presentism divide.

We are under intense pressure to seize the advantage of the moment and act now. The now-rampant effort to impose an interpretation of one set of facts on another dissimilar set of facts.

It’s better to draw our own conclusions Overall, I think his commitment to walk the neutral line, which he does very well, mixes dougpas the message and makes the overall thesis a little unclear. It left me pondering if I should perhaps change some habits that seem so second nature, in order to bring myself back to the moderate center that nature intended.

It’s grand narrative that Rushkoff seems to be pining after which is sort of strange because of how clearly opposed he is to oppression of the masses. Jul 03, Mark Dickson rated it liked it. How to choose an ISP or new camera amid the confusion of emphatic reviews?


Download our Spring Fiction Sampler Now. His writing is full of many of the tricks of rhetoric – the sentences sound as though they should be persuasive – but they’re never implemented fully, the points never stacking up in a way that makes them memorable or lasting. Dozens of websites and YouTube videos assert linkages and conspiracies from the use of weather balloons and the military, economy, natural disasters and jet emissions.

Rushkoff focuses this issue from the company perspective, in terms of transparency as a means by which branding rushkovf radically undermined. douglss

Present Shock

May ehock, Jamieanna rated it did not like it. View all 6 comments. Digiphrenia — In trying to keep up with everything, we lose perspective.

In a world without time, any and all sense-making must occur on the fly. You could say that this isn’t a book about solutions.

Present Shock: When Everything Happens Now

Toffler understood how our knowledge of history helps us put the present in perspective. Much, much more at RB: Must hurry off now, I can’t seem to slow down, or reflect, or contemplate, if I think I’m missing the “now.

We created technologies that would help connect us faster, gather news, map the planet, compile knowledge, and connect with anyone, at anytime. The individual’s limited vision is the failure of fractalnoia, seeing connections as only having to do with him- or herself, while ” Rushkoff offers hope for anyone seeking to transcend the false now.

I enjoyed Rushkoff’s discussion of presemt as shocm technology in this chapter, particularly as the functioning of digital time does not align with the needs of the human’s chronobiology.