Jo Bowman. An overall picture of apparent stability in the global market research business emerges from ESOMAR’s just-released annual. Esomar Global Market Research Report Asia Research | October The global market research turnover grew to US.1 billion in , representing a . imperfections. Authors, editors and ESOMAR do not accept responsibility for the Welcome to the Global Market Research. Report, covering . %. Turnover US$m. Net growth (%). %. %.
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The relative role of online in different markets is hugely varied. The UK kept hold of second place, despite declines in While online research was once viewed with some scepticism by established research firms, the industry is coming to accept that it comprises a very different range of people and services than it did even a couple of years ago.
New horizons Research agencies naturally want to be where the big clients are going, but, as GfK consumer experiences COO and member of the management board Debbie Pruent explains, when money is tight, there needs to be a balance between investment in new markets and the scale of business that is available there.
Overall, strong-performing markets in Asia-Pacific, Africa, and Latin America were responsible for maintaining growth globally incountering losses and sluggish performances elsewhere. I see Forrester, Gartner and Ovum not mentioned here more of technology analysts than market research companies.
You and some others may consider this blatant self promotion but the way I see it is: Now that the internet has enabled small businesses to do market research too. North America continues the journey to recovery begun last year, posting 4. Lenny — remind us again — what possible rationale does any ranking authority have that leads to the exclusion of Research Now, Toluna, Survey Monkey, and Confirmit? This also supports the theory that spend is flowing elsewhere in well established markets while traditional research is aggressively staking claims on emerging markets where other alternatives to traditional research may not have an established market presence yet.
Here is a snapshot of the overall findings: Growth for the biggest firms outstripped the overall performance of the industry, with reseafch biggest 25 companies posting net growth after inflation of 2. Thank you for the extensive analysis Lenny.
The total number of acquisitions by the biggest 25 firms was 24, and there were three divestitures. Leonard Murphy Thursday 26 September8: There is more thought leadership and strategic impact in that commentary section than you usually find in most industry reports. Leonard Murphy, editor-in-chief of the industry GreenBook blog, says talented people must take their core skills from the old era of research and apply them in different ways. Brazil and its BRIC cousin China maintain their presence in the 10 biggest research markets in the world, though China, another boom market inslipped down the list of top-performing Asian markets in the latest survey.
Informa Research Services Inc. Looking at the prospects foroptimism has tempered. Here is a snapshot of the overall findings:.
As always, the report is packed with industry data and analysis of the hottest growth markets, the fastest-growing companies and the most significant mergers and acquisitions. Greece, a nation struggling with austerity budgets and real economic crisis, was not as hard hit as observers were expecting it to be.
Growth in qualitative and survey work slowed, but the business was lifted overall by increased investment in syndicated research.
The Honomichl Top 50, ESOMAR Global 25 & A The Need To Re-Define Market Research | GreenBook
This puts it on a joint footing with Asia-Pacific, which grew 4. We need to get out of that order-taking mode and get more into driving business answers. Subscribe to our newsletter here. Global Market Research report industry. Emails are serviced by Jarket Contact.
The Honomichl Top 50, ESOMAR Global 25 & The Need To Re-Define Market Research
It also features interviews with respected industry figures, both research suppliers and client-side executives, on how the business is dealing with change — and what remains to be done if research is to keep pace with the increasingly mobile, data-driven world.
Learn how your comment data reseadch processed. The market there grew 5. Change is indeed being driven by clients.