Essentials of Marketing, 13th Edition by William D. Perreault Jr. () [ William D. Perreault Jr.;Joseph P. Cannon;E. Jerome McCarthy] on : Essentials of Marketing, 13th Edition () by William D. Perreault Jr.; Joseph P. Cannon; E. Jerome McCarthy and a great. Results 1 – 30 of 37 Essentials of Marketing, 13th Edition by Jr., William D. Perreault; Cannon, Joseph P.; McCarthy, E. Jerome and a great selection of related.

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Alexa Actionable Analytics for the Web. It quickly became one of the most widely used 13tu textbooks ever published because it organized the best ideas about marketing so that readers could both understand and apply them. I have passed my class.

Oven Joy rated it it was amazing Mar 05, Get to Know Us. Other text books have adopted the four Ps framework and the Perreault author team has continuously improved the book. Sabs rated it it was ok Jun 01, Jiayi Ding rated it liked it Dec 23, Good and to the point with fantastic real life examples. Ekta Sharma rated it it was amazing May 31, markrting In addition, this book provided a good definition for 4Ps theory which is originally developed by McCarthy himself in his previous book: Used this book for class.


Over many editions of “Basic Marketing” and “Essentials of Marketing,” there have been constant changes in marketing management and the marketing environment. Share your thoughts with other customers.

Paperbackpages. Jennifer Campbell-Martin rated it it was amazing Jul 17, Lists with This Book.

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No trivia or quizzes yet. Traveller rated it liked it May 01, Customers who viewed this item also viewed. Building on Pioneering Strengths This author team pioneered an innovative structure– using the “four Ps” with a managerial approach–for the introductory marketing course.

Essentials of Marketing: A Marketing Strategy Planning Approach

KeekeiReads rated it liked it Nov 23, As opposed to many other marketing text books, the authors emphasize careful integration of special topics. Oct 05, Fahed S. This book is not yet featured on Listopia.

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Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr.

Get fast, free shipping with Amazon Prime. This author team takes that point of view seriously and believes in practicing what they preach.


This book is about marketing and marketing strategy planning. Gil Anthony rated it it was amazing Jan 24, Amazon Inspire Digital Educational Resources.